The Laughing Cow® brand occupies a unique place in the history of cheese making.
Totally new to France when first launched in 1921, The Laughing Cow® introduced a whole new way of eating cheese, thanks to an original recipe combining a unique flavour and a creamy, melting texture.
With its joyful, somewhat eccentric personality, it is a sympathetic brand with universal appeal.
More than ten million portions are consumed each day – around 2,500 portions every 20 seconds!
More than a simple brand, The Laughing Cow® means something special to consumers, who associate the name with a charismatic and friendly personality.
Pioneering a new marketing approach when launched in 1921, and still highly active today, The Laughing Cow® has a truly audacious identity:
She is a red cow
Representing a human emotion: she is laughing
Decked with feminine ornaments: earrings
According to the French patents office, The Laughing Cow ® was the very first original cheese brand!
Content: 8 portions cheesespread